Sofa photograph in lounge

Product photography incorporating virtual sets

Posted on Posted in Architecture & Interiors, Product photography

Recently we were asked by a client to photograph a product to be later photoshopped into a living room environment.

This a caused a few challenges for us, firstly we had to match the exact angle the room was shot at.
If the angle of the product didn’t match the room then the overall image would not look realistic.

The second problem was matching the lighting, as with the angle, if the lighting did not match it wouldn’t look right.
This got us to thinking about using virtual room sets where the angle and lighting can be altered to match the product.

After a lot of research into software, and a lot of investment in time and money, we are now able to offer virtual rooms for product photography.
The above image shows:
Top left, the empty virtual room adjusted ready for the product.
Top right, a sofa that was photographed by ourselves.
Bottom, a composite of the two images combined in Photoshop.

Please get in touch if you would like more information about this service.