Image IQ recently had the unique opportunity to photograph a special beer brewed by Dog’s Window Brewery for the renowned rock band, Those Damn Crows. This limited-edition brew, aptly named “Send the NEIPA,” is a testament to the collaborative spirit and creative energy that exists within the local community.
“Send the NEIPA” is a vibrant and refreshing New England IPA, crafted to reflect the band’s energetic and dynamic sound. Our challenge was to capture the essence of this unique brew, conveying its vibrant colour, enticing aroma, and the spirit of collaboration that brought it to life.
We employed a variety of techniques to achieve this, including:
- Product Close-ups: Highlighting the vibrant color and enticing aroma of the beer, capturing its unique visual appeal.
- Collaborative Elements: Incorporating elements that symbolize the collaboration between Dog’s Window Brewery and Those Damn Crows, such as band merchandise or a signed guitar.
The resulting images effectively communicate the story behind “Send the NEIPA,” showcasing the unique collaboration and highlighting the quality and craftsmanship of this limited-edition brew.
